Ten steps to a better online profile

Steve Wainwright, chief executive of Profiled.com - a website which helps business professionals manage their online reputation - delivers his top tips to a better web identity. 

MOST people find it hard to write about themselves in a fair and objective way – balancing megalomania-like tendencies to over-egg your successes with displaying a fair report of your capabilities and qualifications. Your online profile should be a fair celebration of your achievements to date. It should include factual and personal information which informs the reader as to your personality and style of conducting business. The goal is not to put together an advertisement for you, it is merely to display yourself fairly to the outside world and give people a ‘3D’ perspective of yourself. Here are the Top Ten Tips to a good online profile:

Be fair and honest. Your profile should above all be a true representation of your successes. Never lie or exaggerate your achievements, nor your role in them – this will be found out and will damage your reputation irreparably.

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