With Jill Lee of Business Link
As competition for customers increases, it is vital that businesses make the most of the marketing options available to them. In recent years, the traditional methods, including advertising, PR and direct mail have been joined by e-marketing. Flexible and cost effective, this approach is proving a success for businesses of all sizes - especially smaller enterprises, by providing access to the mass market at an affordable price.
E-marketing also:
Business Link has made it easy for companies to benefit from e-marketing through its guide to using digital technologies, including email, online advertising, text messaging and the internet, to help sell goods and services.
Available at www.businesslinknortheast.co.uk the guide describes how to develop, implement and monitor an e-marketing plan and discusses hot topics such as developing customer trust in the face of security and privacy concerns. It provides advice on whether e-marketing is the correct approach and outlines the steps necessary to get started, such as ensuring fast internet access and setting up a server. The guide also covers staff training and storing customer information in line with the Data Protection Act.
Business Link's substantial team of expert brokers operate across the region in local access points and on a mobile basis. For further information about Business Link visit www.businesslinknortheast.co.uk or call 0845 600 9 006.
Social bookmarking
Bookmark this article with the following social bookmarking websites: